A trade mark is a word, logo, phrase, design, symbol, sound or colourway that indicates the origin of a product and distinguishes it from the goods and services of others. A comprehensive trade mark portfolio can be one of the most valuable assets for a business. Trade mark rights are powerful, with unequalled longevity as […]
What is a trade mark search and why is it needed? There have been many examples of businesses launching a new brand to only then be challenged by a third party, which results in either the business dropping the new brand or getting embroiled in litigation. A trade mark search enables a business that wants […]
Registering a trade mark is an essential part of protecting your brand. This guide sets out the key steps in the process of applying for registration and how Ionic Legal can help you throughout. Step 1: Before Filing Consider carrying out clearance searches, which will feed into any strategic advice on what to register. Ionic […]
It is important to keep a watch on third parties to ensure that they are not adopting an identical or similar brand which conflicts with your rights and causes customer confusion. There are many watch services in place, but the most common is a trade mark watch service which will, depending on the scope of […]
Curious about trade mark protection? We have collated some of the most frequently asked questions we receive relating to trade marks below. This information relates to trade mark protection in the United Kingdom. If you have questions regarding trade mark protection further afield, please get in touch – we have correspondent law firms in most […]
Brands are highly commercially valuable, with the top global brands, such as Apple, Nike and Audi, being worth billions of pounds. This isn’t surprising given that consumers look to brands for reassurance when making purchasing decisions in increasingly product saturated markets. Accordingly, generating customer brand loyalty is a prime concern for manufacturers and retailers, and […]
